Why embedded financing is becoming the price of entry for practice management software
Patients stall on treatment plans over the payment conversation, not the diagnosis. Here's why vendors are racing to own the fix.
Content Strategy for Complex SalesThe content funnel that maps to a 6-month enterprise sales cycle
A health system deal has five stakeholders who need convincing at five different times. Here's how to map content to each stage instead of guessing.
Clinical Buyer PsychologyWhy dental practice owners ignore most software demos
A demo request competes with insurance paperwork and a full patient schedule, and it rarely wins the slot. Here's what actually earns a reply.
Marketing Operations and Team BuildingIn-house, freelance, or agency: how to choose for health tech content
Founders pick a content structure before they pick a strategy. Here's how to actually compare the three options, and what most get wrong.
SEO and Organic Growth in Regulated MarketsThe compounding math behind long-form content vs. paid acquisition
Paid traffic disappears the day you stop paying for it. Here's the actual math on when content starts winning the trade.
Proof and ResultsWhat counts as proof when you don't have case studies yet
A logo wall doesn't convince anyone. Here's what clinicians and investors actually treat as proof before you have traditional case studies.
Health Tech Market IntelligenceWhat dental DSO consolidation means for software vendors
The buyer you built your product for is quietly disappearing. Here's who's replacing her, and what that does to your roadmap, pricing and sales calls.
Content Strategy for Complex SalesHow thought leadership content supports your fundraising narrative
Your published work reaches investors long before your deck does. Here's how to make it count.
Clinical Buyer PsychologyThe real reason health tech demos fail to convert
The deal is usually decided before the buyer ever books a demo, in whatever content she read on the way there.